Triumph’s 2019-Present Growth: Network Expansion Driving Record Sales
Triumph Motorcycles: Riding High on Unprecedented Growth
Triumph Motorcycles is writing a new success story. The British manufacturer Triumph has announced a number of phenomenal achievements, which signal a new tide of success. For the first time in its history, decorated Triumph has crossed sales of 100,000 units. But it doesn’t stop there, in fact, They’re on track to break all records with a staggering 134,635 motorcycles registered globally in 2024 and SI, it’s a whopping 64% growth relative to the prior year. This runaway figure shows Triumph an unparalleled momentum in every corner of the globe.
The data tell a narrative. Triumph is undergoing a shift that is rapidly increasing its sales around the globe. Sales in India increased by 29,736 units, and the Americas which include Brazil, Canada, and USA had a significant increase of 44%. Asia also increased their sales by 30% and even the core European markets for Triumph showed a very good growth of 18%. And even better is that this is not a one time phenomenon. Triumph now has five years of continuous growth with an astounding 123% increase in sales since 2019.
The brand’s success stems from both its capitalization on its core models, such as the Modern Classic neo-retro range and the Speed Triple and Street Triple roadsters, and its boldness to innovate with new platforms, notably the 400 developed in partnership with Bajaj, the 660 aimed at the European market, and its remarkable entry into off-road with the TF 250-X.
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